Fragrance · Dubai, UAE
L'Orientale Fragrances
- 8+ collections
- Heritage from 1984
- Established 2014
Every collection, one direction — from campaign film to product page.
A Dubai-born house with heritage dating to 1984 and the company established in 2014. The breakout Night De Paris line, global City Editions, and eight-plus collections including Hypnos, Prestige, Clint, Belief and Orivana, in premium matte-glass packaging.
Every collection gets a full shoot — the campaign film, the stills, the graphics and the white-background e-commerce set. One brief runs all of it.
How it was directed
Two backgrounds, one house. Dark and cinematic — gold and amber on matte glass, shadow doing most of the work. Then the same bottle on white with nothing behind it. The background changes and nothing else does, so the art direction survives the jump from campaign film to product grid.
