Fragrance
Christian Provenzano
- 40+ years master perfumery
- 13 fragrances
- 2 collections
- 12 markets
Direction
A master perfumer's eponymous house, made for presence.
Forty-plus years of master perfumery stand behind one name, including a tenure as the first Master Perfumer at CPL Aromas. Thirteen fragrances run across two collections — the Perfumer's and the Universal — carried into twelve markets.
The name is the perfumer's own, and the house is built on the man: credibility first. Artistry in Every Breath is the line it all hangs on.
How it was directed
Restraint. A patterned-cap motif, a journal serif, a five-colour palette. Packshots stay clean and slightly withheld. The long-form piece is composed against classical architecture — the house framed on the perfumer rather than the product.
